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As home gardening booms, “creating cozy garden lounges” has become a new consumer focus, spurring upgrades in the outdoor furniture market: In Q3 2025, sales of heated outdoor sofas rose 180% YoY, mosquito-net-integrated outdoor tents doubled in sales, and height-adjustable outdoor tables (for barbecues, afternoon tea, etc.) became bestsellers.

An outdoor furniture brand launched a “Cozy Garden Set”: including water/sun-resistant rattan sofas (UPF50+ fabric, dry interior after 24 hours of rain), built-in charcoal grilling tables (with smoke extraction systems to reduce fumes), and solar-powered ambient lights (8-hour battery life). The set sold over 10,000 units in 2 months, with 65% of buyers in first-tier cities. Home industry reports project 2025 outdoor furniture market size to exceed ¥30 billion, with “scenario-based, multi-functional design” as the core growth driver.